Planet Saad » Social Media

New Facebook Places mean tough times are ahead for Foursquare, Gowalla and the likes

admin — Wed, 10 Nov 2010 04:28:04 +0000

Last year, I reviewed location-based networks, concluding: “Facebook, if it decides to turn on location-based capabilities, can be a formidable player because of its huge scale and user base.” My expectation was that Facebook could easily trump over any smaller competitors if it chose to do so. (more…)

Why Apple should cozy up with Facebook

admin — Fri, 29 Oct 2010 04:25:18 +0000

Steve Jobs and Mark Zuckerberg met a couple of weeks ago, and rumor has it that Apple is still trying to convince Facebook to allow iTunes Ping, its recently launched music-oriented social network, to work with Facebook Connect. If negotiations succeed, the partnership could be a stepping stone towards a solid partnership. Apple and Facebook could (and should) do a lot more together. (more…)

What online retailers need to do to differentiate themselves

admin — Sun, 09 May 2010 17:54:29 +0000

While most online retailers rightly try to attract bargain hunters — consumers who are comparing prices on several sites — social media strategy and presentation will play an increasingly important role in e-retailers’ success. Better online shopping experience is essential to the consumers who find the online shopping limiting in several areas such as assessing quality of the items, and to those who shop on impulse. (more…)