While most online retailers rightly try to attract bargain hunters — consumers who are comparing prices on several sites — social media strategy and presentation will play an increasingly important role in e-retailers’ success. Better online shopping experience is essential to the consumers who find the online shopping limiting in several areas such as assessing quality of the items, and to those who shop on impulse. (more…)

2009 marked another profitable year for online retailers with e-commerce growing by 5% despite lower overall consumer spending . This implies the continued decline of brick and mortar stores and rise of online commerce. This is due, in part, to the richer online experience, which helps consumers make better purchase decisions from convenience of a few clicks. What’s next for online retailers? Would social media transform online shopping into “social shopping”? … Continue reading