Would rise of social media transform online shopping?

2009 marked another profitable year for online retailers with e-commerce growing by 5% despite lower overall consumer spending . This implies the continued decline of brick and mortar stores and rise of online commerce. This is due, in part, to the richer online experience, which helps consumers make better purchase decisions from convenience of a few clicks. What’s next for online retailers? Would social media transform online shopping into “social shopping”? … Continue reading