SOCIAL APPS VS. SOCIAL GAMES

After reviewing social gaming companies, I move on to RockYou and LivingSocial — two very successful companies in the social applications space — to find out more about the similarities and differences between social games and apps.

You can see from the top Facebook apps list here that although they are fundamentally different, apps and games that are popular on Facebook and other social media are generally entertainment-based rather than utility-based. What’s more, on the iPhone, one out of three apps is an entertainment app or a game. Let’s look at some specific similarities and differences. Read the full article »