SOCIAL GAMING ON THE RISE, AND LESSONS FOR WOULD-BE ENTREPRENEURS

Social gaming is changing the way games are marketed and distributed. Rather than relying on big publishers and distributors such as Electronic Arts, studios are leveraging the power of social media to virally spread their games. In order to better understand how they have built sustaining businesses, I talked to the CEOs of some of the top social gaming companies. You will see that all of them have different yet successful strategies. Read the full article »