SHARE YOUR THOUGHTS ON EFFECTIVE SOCIAL MEDIA MARKETING

Let’s say you were launching a consumer facing web 2.0product like Yelp, Youtube etc., where network effects are huge and receptiveness at launch can make or break the product or company. Cuil is a great example of a company failing at the launch, though it was more due to bad product than bad marketing. But question remains: How can you rise above the noise with tons of other companies trying to grab the market? I hear you that product should be compelling and differentiated enough for users to use it, however product quality aside, how do you effectively market your product in social media? There are millions of users on social media today. Most influencers can are most likely on social media as are most end users. Industries with large network effects simply cannot afford to ignore social media. Read the full article »